Oct 15, 2025
Mishmash Naturals, India’s first Ayurvedic beauty and self-care brand focused on children aged 3–14, has raised ₹2.4 crore (~USD 275,000) in a pre-seed funding round. The Raipur-based startup, founded by women entrepreneurs, secured investments from Inflection Point Ventures, IIT Delhi Angels Network (led by marquee IIT Delhi alumni, including Tejinderpal Miglani, Mohit Rana, Alok Mittal, Shivani Singh Kapoor, Pradeep Gupta, Priyank Shanker Garg, and many more), and 37 other angel investors from across the startup ecosystem.
Founded by Kanika Singh Chopda, Labdhi Chopda, and Aditi Chaturvedi, Mishmash Naturals was born out of a personal experience when Kanika’s daughter suffered a severe allergic reaction to adult makeup during a school event. Recognising a critical gap in the market for safe, age-appropriate products for children, the founders set out to build India’s first Ayurvedic beauty and self-care brand exclusively for kids.
The funding will be used to expand Mishmash’s product portfolio further, invest in R&D and dermatological testing, and support the upcoming launch of skincare, body care, and haircare products specifically formulated for sensitive, developing skin. and strengthen the distribution of its clean beauty line for children.
The brand currently offers a wide range of toxin-free products, including the Ayurvedic Play Safe Makeup Set for kids with natural blush, eyeshadow, lip balms, and glosses made with sunflower wax, shea butter, and beetroot; Ayurvedic child-safe sunscreen; and a complete Ayurvedic body care range with shampoo, lotion, body wash, and oil. All products are natural, Ayurvedic, vegan, cruelty-free, and free from parabens, sulfates, artificial fragrances, and other known irritants.
In the coming months, the company plans to launch additional SKUs and expand its offerings in self-care for children. These products will undergo the same stringent dermatological testing and certification before being released.
Image: Founders Kanika Singh, Labdhi Chopda, and Aditi Chaturvedi
Investor support reflects confidence in both the market opportunity and the team’s vision.
Tejinderpal Miglani, lead investor at the IIT Delhi Angels Network, said: “Mishmash Naturals represents the future of conscious beauty and self-care, starting with our youngest consumers. Their mother-led, research-intensive approach is exactly the kind of innovation we believe can create global products from India. This is also our first investment as a network, which makes it especially meaningful and aligned with our vision to support strong IIT Delhi alumni teams in creating world-class products.”
As Co-Founders Kanika Singh Chopda, Labdhi Chopda, and Aditi Chaturvedi put it: “At Mishmash Naturals, we’re redefining how children engage with beauty and wellness by blending Ayurvedic tradition with scientific rigor. Over 40% of our resources go into product development to meet pharmaceutical-grade safety standards, even if it costs us three times more than conventional cosmetics. For us, premium means uncompromised safety and formulations designed specially for children. We believe kids should have safe choices to explore their creativity.”
Inflection Point Ventures echoed the sentiment, highlighting Mishmash’s strong emphasis on safety standards and consumer education: Mitesh Shah, Co-Founder, IPV says
The children’s beauty market in India is still nascent but rapidly growing, estimated at over ₹7,500 crore. Mishmash is also exploring expansion into the UAE and other GCC markets, where consumer demand for certified-safe, natural kids’ products is rising. The brand’s regulatory advantage, with AYUSH certification and formulations that meet international standards, positions it strongly for international growth.
The company’s journey illustrates how women entrepreneurs from tier-2 cities can drive innovation in specialized markets, merging traditional wisdom with modern science to solve real issues faced by many families.
Among the angel investors are Saurabh Agarwal (Fitso), Abhineet Sawa (Snapmint), Arpit Jain (SplashLearn), Riddhi Verma Ayyagari (Baby-Led Weaning India), Amal Mishra (UrbanVault), Amit Kushwaha (Gameskraft), Sam Sancheti (Gorally), Soumava Naskar (Hummel India), Nihit Jain (MakeMyTrip), Vivek Sing (IDFY), Rahul Anurag (Voltas), Vikram Singh (Xiaomi), Kamlakar Rao (BCG), Himanshu Gupta (Cuemath), Kapil Nagar (Volt Money), Mehul Jain (Litmus Check), Anurag Tayal (Google), Ashutosh Sanjay Gupta (Novartis), Karan Chaudhary (SplashLearn), and others.
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